There is no one more persuasive than a magician. After all, we make you believe in the impossible. And we don’t do it with just sleight-of-hand or smoke and mirrors; we use words. 

 

Honest-to-goodness magic words.

 

SWAY is a new incursion for secondary English students that explores the power of persuasive language.

 

Drawing on my work as a magician and author, the show teaches students to spot persuasive techniques. And then it inspires them to use those same techniques in their own writing.

 

SWAY encourages students to rethink their idea of what constitutes a text. It explores oral and written arguments in plays, poems, social media and even the script for SWAY itself.

 

In fact, even this advertising copy is an example of persuasive writing, using fourteen different techniques to convince you to book SWAY for your school.